Kevin Nixon Joins Shoppers’ Critique International Sales Team

Addition Further Advances SCI’s Commitment to Customer Relationships & Customer Intelligence

(Longwood, FL – March 12, 2015) Shoppers’ Critique International, the largest Florida-based consumer marketing/intelligence company, has announced the immediate appointment of Kevin Nixon as National Sales Manager. While Kevin will work with all industries, he will specifically focus a significant portion of his attention growing the company’s business in sports, entertainment & attractions, automotive, retail and casual/fine dining services.

Formerly VIP Account Manager at EDI Health Group, Kevin led a team responsible for sales and support for large group practices. Kevin also developed performance improvement plans designed to improve overall sales company-wide. Prior to joining EDI Kevin was with Kaiser Permanente and consistently delivered excellent customer service by responding quickly to client needs and resolving client concerns. Some of his other duties included analyzing various metrics and developing process improvement plans. Kevin has a wealth of knowledge and practical experience in both the sales and operations for both large and small companies including Wachovia Securities and National City Bank (now PNC).

“Kevin Nixon brings a wealth of credibility, experience and relationships in specific industries that we do business with, or are aggressively targeting and we look forward to him making an immediate impact leading our sales and customer relations efforts,” said Shoppers’ Critique Operations Manager Jake Dancy. “(Shoppers’ Critique CEO) Bill Green and I are both extremely excited to have Kevin join our team. His 10 plus years of sales and operations experience will strengthen our company’s growth and we look forward to his contributions.”

Nixon stated, “My focus has always been and always will be providing high quality customer service to each and every client. I am in the business of building and maintaining strong relationships to ensure a superior level of customer satisfaction for my clients and their customers. Shoppers’ Critique provides a great opportunity for me to utilize my passion to help others develop and maintain Customer Intelligence programs that help enhance their customer’s overall experience. I’m excited to join the team of experts already amassed at SCI and look forward to working with our diverse group of clients.

Having previously lived in Orlando, FL Kevin has recently returned to the City Beautiful. As a St. Louis, MO native and a graduate of Southern Illinois University with a degree in Business Administration and an M.B.A from Kaplan University in Project Management Kevin looks forward to leading the SCI sales efforts and being an active participant in the Central Florida community.