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Internet surveys are the fastest growing method of conducting market research studies of all different types and sizes. This is not surprising given the tremendous growth in the reach of the Internet. More and more companies are moving from more traditional approaches of collecting customer or guest feedback. This includes a transition from using telephone IVR (Interactive Voice Response) surveys to directing customers to an online survey site. More and more consumers are finding it easier and more convenient to participate in web-based guest satisfaction surveys. Those companies interested in investigating the use of web-based surveys may shy away due to the perceived complexity and cost, as well as the need to use already stretched, valuable company IT resources. Shoppers' Critique's web-based survey process is turnkey and requires no client IT resources. Surveys are hosted on our web site and reporting is accessed through our proprietary ShopCENTRAL. Each web-based survey site is customized for each client and can be designed to reflect the look and feel you desire. We will work with you to reserve a URL that is easy to remember and reflects positively on your brand. Let us show you how you can develop a program quickly and easily. |
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