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Internet surveys are the fastest growing method of conducting market research studies of all different types and sizes. This is not surprising given the tremendous growth in the reach of the Internet. More and more companies are moving from more traditional approaches of collecting customer or guest feedback. Traditional customer satisfaction surveys like the telephone IVR (Interactive Voice Response) surveys are giving way to directing customers to an online survey site. Consumers are finding it easier and more convenient to participate in web-based customer satisfaction surveys. Those companies interested in investigating the use of web surveys may shy away due to the perceived complexity and cost, as well as the need to use already stretched, valuable company IT resources. Shoppers’ Critique's web survey process is turnkey and requires no client IT resources. Customer surveys are hosted on our web site and reporting is accessed through our proprietary ShopCENTRAL client portal. Every web survey site is customized for each client and can be designed to reflect the look and feel you desire. We will work with you to reserve a URL that is easy to remember and reflects positively on your brand. Let us show you how you can develop a program quickly and easily. |
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