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Our Services On-Site Mystery Shops Telephone Mystery Shops Internet Mystery Shops IWR Web Surveys IVR Telephone Surveys |
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We’ve had a valuable relationship with Shoppers’ Critique
for many years. SCI has been an extremely responsive and reliable
partner – providing timely and actionable information for all
our retail locations. They’re a top-notch organization and a
leader in the industry.
P. Drogaris, Store Operations, Borders Group, Inc. |
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The point-of-sale is the critical moment of truth in determining whether a customer is satisfied, the sale is made, or if a customer ever buys from you again. Evaluation of this interaction is important in understanding the type of service your customer is receiving and whether sales associates or team members are following your prescribed procedures and protocols. In essence, on-site mystery shops look at sales and service efforts from two perspectives - the customer as well as the company's. It doesn't matter if the evaluation is for a retail store, restaurant, car dealership, apartment development, or amusement park.
On-site mystery shops also have the advantage of being able to assess
the physical aspects of the location including: the cleanliness and upkeep
of the facility, the proper use of merchandising and marketing materials,
the appearance of the staff and their attire (including uniforms), product
presentation and demonstration, etc.
